Tag Archives: Magazine

LA Confidential – Yossi Dina Revisits Luxury

LA Confidential did a nice write up on us as well so we decided to share it with you. View original article here.

Yossi Dina Revisits Luxury
by Andrew Stone

Yossi DinaOver the past several years, as the economic downturn has made its effects known throughout the world, few among us—even our most glamorous friends and neighbors—have been spared. Fewer still can boast an upswing in business. But Yossi Dina—a tough-looking yet decidedly charming ex-Israeli commando—is in the business of lessening others’ economic ennui and thus has seen his empire thrive.

Dina is known as the “pawnbroker to the rich and famous” and is the go-to guy when a starlet, high roller or power broker needs discreet financial relief. His South Beverly Wilshire Jewelry & Loan is known the world over for lending sizable sums to the fabulous set, in exchange for ritzy collateral. (A disarming, respectful staff quickly softens any sense of embarrassment.) It’s an indispensable service at a time when the wisest among us are making tough yet necessary decisions for the future. Meanwhile, his Dina Collection—which operates out of the same space as the pawnshop—is a coveted and impossibleto- duplicate assortment of luxury automobiles, watches, estate jewelry, art and other assorted gorgeousness.

Dina’s refined taste and passion for the items he offers is evident throughout each of these categories. For the timepiece aficionado, there’san array of vintage and designer watches from brands such as Cartier, Patek Philippe, Audemars Piguet and Hublot Genève. His jewelry selection is sophisticated and vast, including men’s and women’s rings, cuff links, necklaces, bracelets and diamonds. The collection’s garage houses dozens of vehicles that will drop the jaws of even the most seasoned auto enthusiast. Meanwhile, his art offerings include Warhols, Kandinskys, Chagalls and Picassos, as well as a number of works by 19th-century masters.

By the New Year, Dina will have moved to a new, much bigger location down the street, where Dina Collection and South Beverly Wilshire Jewelry & Loan will still share a space but have separate entrances. Whether you’re looking for a truly out-of-this-world gift for someone special this holiday season or simply need the extra funds to buy one, it’s clear Dina is the man to see. Visit thedinacollection.com.

Vintage stunners from Yossi Dina’s store

Read more at http://la-confidential-magazine.com/style/articles/luxury-revisited#MhAo8KAg6puXSaO5.99

Salon Article – Where the elite meet to pawn their Patek Philippe

Look at all this buried treasure Google dug up for us, so nice to find such great stories from so long ago. Check out this article from Salon written in July 2000. View the original article here.

Where the elite meet to pawn their Patek Philippe
Yossi Dina’s exclusive Beverly Hills pawnshop caters to the desperately rich and the famously desperate.

by Susan Emerling

Laugh if you like, but Los Angeles is the sort of town where conspicuous displays of wealth are considered compulsory. In bankruptcy proceedings, valid arguments can be made that a new Mercedes and a house in Beverly Hills are essential business assets, without which it would be impossible to keep the Mercedes and the house in Beverly Hills. This is survival of the fittest taken to a materialistic extreme. The city is a dreamer’s paradise where people and businesses hemorrhage cash until blood runs in the streets.

The fact is, being wealthy doesn’t come cheap, and sooner or later just about everyone needs a little help to make ends meet. Whether you need $100 to pay a phone bill, mad money for the cash-only Httel du Cap, a quick bailout without a credit check or friendly terms with which to upgrade last year’s Cartier Pasha chronograph to this year’s Patek Philippe, you can stop by South Beverly Wilshire Jewelry and Loan in Beverly Hills and ask for Yossi Dina.

You’ll instantly know who he is. An intense, dark-skinned man in his mid-40s who could double for Yul Brynner, Dina is an impatient charmer. In a fast-forward combination of Hebrew and heavily accented English, he cuts through pleasantries with a rapid-fire “How much you want for it?” or “How much you give me for it?” before asking, “You want to come to yoga with me?” or “When are you and your boyfriend getting married?” Continue reading

Tribe Magazine Article – The Pawn King

Here’s and oldie but a goodie from November 2011… Some things never change at The Dina Collection. View original article here.

The Pawn King

by Ayala Or-El

Pawn KingA day in the life of pawnshop owner Yossi Dina looks something like this: A customer strolls in looking for a collar for his beloved dog, who is celebrating his fourth birthday. He finds a Gucci diamond-studded choker, pays $45,000 for it and leaves the store delighted at the great bargain he scored.

Another customer, Chinese actress Bai Ling (who played in “Red Corner” and “The Crow,” and recently bared her soul on the VH1 reality show “Celebrity Rehab With Dr. Drew”) wants to sell a vintage Chanel necklace. She ends up selling it to Dina for $300,000 ­— less than half of what she initially demanded, but Dina promises to give her more should it sell for a better price.

Dina’s establishment, the Dina Collection, is not your run-of-the-mill pawnshop. It’s where the rich and famous dash for cash when times get tough or when they are in need of a large bundle of bills for a project. The Dina Collection, located on South Beverly Drive in Beverly Hills, boasts assorted treasures such as vintage and designer Cartier, Patek Philippe and Audemars Piguet watches; jewelry such as diamond cuff links and precious stone necklaces; a garage full of rare classic automobiles (a Ferrari Spider, circa1948, worth more than $2 million, is one of Dina’s prized possessions); and art offerings including Warhols, Cézannes and Picassos. Continue reading